Im dead, i may be dead, youre dead

this was the commercial i heard earlier. "I may be dead". Shortly after this one, I heard one for that show on TBS called 'wrecked' where she says, "You're dead" or something like that. Youre already dead...then, I started watching a video on YT and I see this on the shirt...(after the commercial one)

dead. already dead. theme here??? (I wish I could of recorded the "youre dead ' wrecked one but i got too lazy to keep looking for it.